Mail Pilot is a web based application that provides an easy-to-use interface for managing mailing lists and outbound e-mail campaigns. Enabling the creation and dispatch of highly targeted and personalised messaging, newsletters, business updates, bulletins and advertisements, Mail Pilot provides a powerful list management and group classification tool for sales and marketing driven organisations.
Mail Pilot is a powerful marketing tool and highly integrated extension of the Web Pilot family group of products that enables our clients to easily maintain and manage their corporate communications strategy. List management features within Mail Pilot enable specific customer groups to be targeted by outbound e-mail campaigns with narrowcast precision. Campaigns are then tracked and monitored with comprehensive reporting features confirming results by:
- E-mails received;
- Last time e-mails opened;
- Number of times e-mail was opened; and
- E-mails bounced (i.e. not received)
Harvesting of e-mail addresses through contact enquiry forms provided on the website will continue to build scale in a richly personalised subscriber list of new and existing customers. All subscribers on the mailing list are then easily managed through the web site using a browser based interface to simply add, delete and modify contacts as required.
Customer preferences are also safeguarded by Mail Pilot with comprehensive opt-in, opt-out subscription management to ensure e-mail campaigns are only received by highly targeted and interested recipients.